Discover the 10 Best AI Tools for Writing Emails That Engage and Convert

email writing
Sofia Martinez
7 min read · Feb 24, 2025
As an email copywriter, you are well aware of the importance of a meticulously crafted email. For every dollar invested in email marketing, there is an impressive return of $36. This implies that a single email can potentially generate thousands of dollars in revenue if executed effectively. However, composing a persuasive, articulate, and succinct email presents a significant challenge. You must take into account your audience, their preferred language, and how to formulate a digestible message. And that is merely the beginning. You also need to optimize the subject line, enhance the visual appeal of your templates, and ensure that personalization is incorporated. Although this may seem overwhelming, there exists a plethora of email writing tools on the market designed to assist you in creating the ideal email.

How to Compose Emails That Foster Engagement
Crafting emails that yield high engagement is vital for any business or organization. It serves as the cornerstone for cultivating robust relationships with your audience and ultimately driving conversions. Nevertheless, given the sheer volume of emails individuals receive daily, distinguishing your message and capturing their attention can be quite challenging. These strategies are applicable to an array of email campaigns, including marketing messages, newsletters, and even personal or professional communications.

Understand Your Audience
Begin by gaining a comprehensive understanding of your target audience. Recognizing your audience is paramount in email marketing as it enables you to customize your message effectively. By grasping their preferences, behaviors, and challenges, you can produce content that resonates with them, thereby enhancing engagement. This one-to-one approach not only aids in capturing their attention but also fosters a strong bond with your audience, resulting in increased conversion rates. Take the time to investigate and analyze your audience to create emails that genuinely address their needs and interests. Here are several methods to better comprehend your audience:

Conduct surveys or polls to gather direct feedback from subscribers.
Analyze your analytics, including email open rates, click-through rates, and engagement metrics to identify trends and preferences.
Utilize segmentation to categorize subscribers based on demographics, behaviors, or preferences for targeted content.
Monitor social media interactions and comments to discern what resonates with your audience.
Review customer purchase history and interactions with prior emails to personalize future communications.
Collaborate with sales and customer service teams to gather customer insights and feedback for enhanced targeting.
Stay informed about industry trends and competitors to adjust strategies and maintain relevance with your audience.

Craft a Compelling Subject Line
The subject line serves as your email's initial impression. Ensure it is engaging, succinct, and pertinent to capture the recipient's attention. To compose a subject line with a high open rate, adhere to these three steps:

Be Clear and Concise: Maintain brevity in your subject line while avoiding vague or misleading language that may perplex recipients. Instead, explicitly convey the purpose or primary benefit of the email to entice readers to open it.
Create a Sense of Urgency or Curiosity: Employ words that instill a sense of urgency or curiosity to motivate recipients to open the email immediately. Phrases like Last Chance, Limited Time Offer, or Don't Miss Out can spark interest and drive opens.
Personalize When Possible: Incorporate elements of personalization such as the recipient's name or relevant details drawn from their past interactions with your brand. Personalized subject lines have demonstrated higher open rates as they make the email feel more customized for the individual recipient.

By following these guidelines, you can enhance the likelihood of your emails being opened and read by your target audience. Remember, the subject line establishes the tone for the entire email, so make it impactful!

Personalize Your Content
Personalization is critical for forging connections with your audience. Address recipients by their name, segment your lists, and customize content to their interests for improved engagement. Here are several ways to incorporate personalization into your email campaigns:

Name: One of the simplest forms of personalization is using the recipient’s name in the email. This adds a more personalized and human touch to your campaign.
Location: Another approach to personalizing your emails is by including location-specific information, such as local events or offers. This demonstrates that you have taken the time to comprehend your recipients' interests and needs.
Purchase History: If you possess data on your subscribers' purchasing habits, you can utilize it to customize your email content and recommendations based on their prior purchases.
Company Name: For B2B emails, incorporating the recipient's company name can make your email more relevant and personalized to their business requirements.
**Job ** Addressing your recipient by their specific job title can also make your email more targeted and pertinent to their role and responsibilities.

Add a Call-to-Action
Direct your readers on the subsequent steps by including a clear call-to-action (CTA). Whether it’s to click a link, download content, or make a purchase, a robust CTA can significantly enhance engagement. CTAs are essential components in email campaigns as they serve as direct prompts for recipients to undertake a specific action. Whether it’s encouraging them to visit a website, register for a webinar, or make a purchase, a well-crafted CTA can substantially elevate engagement and drive conversions. Without a strong CTA, recipients may be uncertain about the next steps, leading to missed opportunities for further interaction or conversion. Therefore, ensuring your CTAs are prominent, clear, and compelling is critical to the success of your email marketing initiatives.

Test and Optimize
Continuously assess various elements of your emails, such as subject lines, content, and sending times. Analyze the results and refine your strategy based on what resonates best with your audience. A/B testing, also known as split testing, involves creating two versions of an email with a single distinguishing factor, such as the subject line or image, and sending each version to different groups. You then observe which version elicits a better response, such as increased click rates or sign-ups. This process helps you determine what your audience prefers, enabling you to enhance your emails in the future.

10 Best Email Writing Tools, Apps, and Extensions to Elevate Your Emails

Scifocus - Best AI Email Writing Assistant Overall
Scifocus emerges as a cutting-edge AI platform specifically designed for enhancing email writing, tailored to meet the diverse requirements of copywriters and marketers. The platform seamlessly integrates advanced AI models, proprietary content knowledge, and public email marketing tools to provide comprehensive assistance throughout the email creation process. This includes crafting compelling subject lines, optimizing email content for engagement, and managing campaign efficiency.

With sophisticated email composition tools, Scifocus delivers rapid and effective responses to intricate writing tasks, significantly reducing the time spent on email drafting. The platform excels in generating personalized and targeted content, offering features that help users create captivating emails that resonate with their audience.

Scifocus further aids users by summarizing key insights from past campaigns, enabling the creation of effective templates for future endeavors. Tailored suggestions based on audience analysis help users identify new opportunities, positioning Scifocus as an indispensable tool for elevating email marketing efforts.

Scifocus provides an extensive suite of email writing tools designed to ensure clarity, persuasion, and efficiency at every stage of the writing process. Going beyond simple text generation, Scifocus offers advanced functionalities that enable users to structure, refine, and perfect their email campaigns effortlessly. Notably, its automated template generation feature allows users to create tailored email sequences and subject lines, ensuring a strong impact from the outset. Additionally, Scifocus simplifies the intricacies of email marketing by assisting users in producing well-organized, high-quality content that adheres to best practices. For specialized tasks, such as drafting engaging subject lines or conducting audience segmentation, Scifocus offers expert guidance and tailored support to navigate these challenges effectively. To further enhance the quality of email communications, the platform includes built-in tools for ensuring accurate personalization and tracking engagement metrics, ensuring compliance with marketing standards. These features collectively empower users to craft high-converting email campaigns with confidence, setting a new standard for email marketing excellence.

Pros:
- Enhanced Email Engagement: The tool utilizes data-driven insights to optimize email content and subject lines, boosting open and click rates.
- Customizable Templates: Scifocus allows users to create and save customized email templates tailored to various audience segments and marketing goals.
- Personalized Content Generation: It offers advanced personalization features that adapt email messages to individual recipient profiles, enhancing relevance.
- Time-Saving Automation: By automating repetitive writing tasks, Scifocus helps marketers concentrate on strategy and creativity.
Cons:
- Learning Curve for Advanced Features: Some specialized functionalities may necessitate user training to maximize effectiveness.
Jasper
Jasper's artificial intelligence (AI) writing assistant is the ideal tool for composing an email in mere seconds. Utilizing cutting-edge natural language processing technology, it generates high-quality content that is both engaging and succinct. Additionally, Jasper's AI operates in 29 languages. It also provides multiple methods to create an effective email campaign, such as the Personalized Cold Emails template for cold email sequences or the Workflows feature for targeted email campaigns.

Top Features:
- Templates for email copy: Jasper offers eight tools for emails including Feature to Benefit, Email Subject Lines, and Tone Detector.
- Chrome extension: Use the browser extension to generate copy within any email application, word processor, or other third-party websites.
- Email campaign workflow: Create a targeted campaign using features like pain points, target audience, and company description.
Pros:
- Jasper provides dedicated tools for email campaigns, including Content Improver, Email Subject Lines, Tone Detector, and Persuasive Bullet Points.
- It streamlines the entire creation process and yields high-quality output that requires minimal editing.
- You can adjust the quality of your output according to your brand’s tone of voice and campaign context.
Cons:
- You must provide a comprehensive prompt to ensure the output is of good quality.
- The credit-based usage can be a drawback if you need to regenerate the output multiple times.
Copy.ai
Copy.ai’s AI-assisted writing tool aids you in generating clear messages for sales or marketing campaigns. Users can access templates for creating subject lines and drafting specific email sequences for a diverse audience.

Top Features:
- Catchy email subject lines: Create subject lines to accompany the body of your emails.
- Email templates: Access nine email writing templates for objectives such as event promotion, holiday discounts, and cold outreach emails.
- Tone presets: Choose a tone of voice from nine preset styles or enter a custom tone.
Pros:
- A diverse array of templates is available for writing emails for various purposes.
- You can generate multiple subject lines for a single email within the same tool.
Cons:
- The output may not always meet expectations, as the tool can produce irrelevant content, leading to wasted time and effort.
- The platform is less robust than other tools, requiring significant editing before use.
- Output can sometimes be repetitive, resulting in time wastage.
Lavender
Lavender's email writing AI serves as a valuable assistant for crafting the perfect email. It analyzes your emails for clarity and precision while providing insights into social data that can help you build a better rapport with the recipient.

Top Features:
- AI email coach: Scores your email and offers suggestions for improvement based on past insights.
- Personalization assistant: Researches your prospect and provides personalization recommendations.
- Team email intelligence: Allows your managers to coach the AI based on internal historical data.
Pros:
- It offers a Google Chrome extension for personalizing emails within your browser.
- It scores your email to indicate its potential impact on your prospect.
- It provides extensive team collaboration features beneficial for large sales teams.
Cons:
- Some suggestions from the AI can be inaccurate and require extensive coaching.
- Integrations are limited, though the product is still in its developmental stages.
Detective
Detective.io, formerly known as Charlie App, is an AI email tool designed to assist you in crafting personalized emails. The tool harnesses data from various platforms, amalgamating it into concise insights regarding your prospects.

Top Features:
- Prospect pain signals: Research your prospect’s pain points and priorities, including financials or company data.
- Dynamic contact suggestions: Reach out to relevant stakeholders based on their company's information.
- Integrations: Offers integrations with sales prospecting tools like Salesforce, LinkedIn, and Outreach.
Pros:
- It features a Chrome extension usable on any website, facilitating data retrieval.
- A user-friendly interface allows for organizing information using color-coded tags.
Cons:
- The data is company-specific rather than individual-specific, which can limit the insights depending on your situation.
- To achieve more robust prospecting, integration with additional tools is necessary.
HubSpot Email Template Builder
HubSpot's email template builder streamlines and optimizes the sales process. Users can effortlessly create professional templates that facilitate sending emails at scale.

Top Features:
- Template generation: Create unlimited email templates based on successful emails previously composed by your team.
- Built-in reporting: Combine templates with built-in reporting tools to gain insights into open rates, clicks, and other metrics.
- At-scale personalization: Utilize custom fields to personalize emails with sales documents, personalization tokens, etc.
Pros:
- The email templates allow for the rapid dispatch of thousands of emails.
- It provides a comprehensive notification feed to track who opened the email and when.
Cons:
- Analytics may be misleading, including open and click rates, particularly if the sender opens or clicks on the email.
- The subscription package is comprehensive, but you may pay for features that are unnecessary.
Gorgias
Gorgias is an ecommerce help desk equipped with an integrated email template builder. Customer service agents can formulate automated replies based on rules to streamline workflows. It is specifically designed for ecommerce businesses, assisting them in consolidating all their support tickets.

Top Features:
- Macros: Create customized email templates with Shopify variables to expedite responses to support tickets.
- Rules: Establish specific rules to automate workflows and assign tickets to appropriate customer agents.
- Email forwarding: Forward emails to any email address and respond from your preferred account.
Pros:
- The Macros feature enhances the support workflow and saves agents time in responding to tickets.
- It offers 80+ integrations across various channels such as Instagram, Klaviyo, and Facebook.
Cons:
- The Macros feature can be challenging to navigate, and additional resources may be required to get started.
- The app frequently crashes and necessitates regular updates.
Lyne
Lyne's email writing AI tool assists you in reaching potential customers by effectively personalizing your emails. It enables you to develop the opening lines of an email—the often-daunting task of personalization.

Top Features:
- Cold email AI: Utilize the lead generation bot to automate the personalization of your email's opening lines.
- AI icebreakers: Generate one-liners to personalize and connect with your customers.
- Integrations: Offers eight sales-focused integrations such as Close, Snov, and Hunter.
Pros:
- It sources personalization data from platforms beyond LinkedIn, yielding superior output compared to competing tools.
- It expedites the personalization process, which typically requires several hours to perfect.
Cons:
- The output often necessitates substantial editing to align with your company’s messaging and style guidelines.
- The accuracy of the output can be low for common names, as it aggregates data from various sources.
- The user interface may require time to navigate efficiently.
Grammarly
Grammarly is a proofreading and editing assistant that employs AI to ensure that your emails are grammatically correct. As proper grammar is crucial in cold emailing, it provides real-time feedback on writing errors such as punctuation, tone, and clarity.

Top Features:
- Correctness: Identifies common writing errors, including punctuation, word choice, wordiness, and sentence length.
- Sentence rewrites: Offers suggestions to rewrite sentences for improved clarity.
- Tone detector: Adjusts the tone of your writing based on level of formality and context.
Pros:
- The tool includes a Chrome extension and a downloadable app that assists with editing text across any browser or application.
- You can add common terms to your personal dictionary or utilize a custom style guide (available only in the Business plan).
Cons:
- The app occasionally provides incorrect suggestions that may interfere with the overall message of the email.
- The extension can disrupt the user interface of the email application, complicating the writing process.
Quillbot
Quillbot's rephrasing tool is designed to assist users in crafting more professional emails swiftly and effortlessly. It employs AI to alleviate the pressure of demonstrating your writing skills by automatically suggesting improved phrases to enhance the clarity and conciseness of your emails.

Top Features:

Paraphrase: Rephrase long-form text and rewrite it in your preferred tone.
Grammar checker: Examines your text for writing errors, including punctuation and word choice.
Co-writer: Browse multiple results and paraphrase the outcomes within the same tool.

Pros:

It provides a Chrome extension that integrates with your browser and third-party applications or websites.
It features an AI-powered thesaurus that offers comprehensive suggestions.

Cons:

It lacks GPT-3 powered AI writing or editing features that could enhance suggestions.
The most advanced features, such as the shortening feature, are only available in the paid plan, while competing tools offer free versions.

Write High-Converting Email Campaigns with Scifocus

Composing a personalized email campaign that generates leads and revenue can be a time-consuming endeavor, especially when juggling multiple campaigns. However, numerous email writing tools are available to facilitate this process on a larger scale. The key is to select the appropriate tool for your business based on your budget, objectives, and current requirements. If you aim to produce email copy with high conversion rates, Scifocus is the ideal tool for you, offering dedicated features to help you initiate the process. Additionally, it can modify the output according to your preferred brand tone and the context of the copy, allowing you to create more targeted campaigns with less effort, ultimately freeing up time and resources in the long run.

Are you interested in crafting a compelling, succinct, and engaging email in a matter of minutes? Start a free trial of Scifocus today.